Welcome to Lutfi Trading the world of Quality, Trust & Reliability. Quality you can trust at a price you can afford.

For over 35 years, Lutfi in the UAE have been involved in the retail and wholesale of electronics, communication, office automation, kitchen and home appliances. Being one of the first OEM Brands in UAE, our inhouse brand Nobel has earned its name by successfully managing to provide over 300+ electronic and household appliances to over 30 countries with a customer base of over 20 million customers with the help our inhouse team of over 150 employees.

Nobel has 18 outlets conveniently located in the most prestigious locations across the country. Nobel is a trusted name in the UAE and other Gulf countries. The Nobel Brand of electronics is backed by a 12 months warranty.


Only persons who can enter into a legally binding contract are eligible to purchase using the Website. If you are a minor, (i.e. under the age of 18 years) you may purchase using the Website only through your parent or guardian.

The user (“you” or “your”) agrees, understands and acknowledges that the Website is an online platform that enables you to access information and purchase products listed on the Website at the price indicated therein at any time from any location. Your access, use and any purchases made through the Website are subject to and shall constitute your acceptance of the following terms and conditions. If you do not agree to the terms and conditions, please exit from the Website.

We reserve the right to update or modify these terms and conditions at any time without prior notice. You will be subject to the policies and conditions of use in force at the time that you use the Website or that you order products through Website.


In order to make any online purchase, you will need to register with the Website by giving certain personal identification information. It is your responsibility to ensure that the user name and password to access the Website is kept confidential. If you have any reason to believe that your user name and password is being, or is likely to be used by third parties, you should inform us. We shall have the right to refuse access, terminate or remove the account or edit the contents at any time without notice.


The right to use or access the Website granted to you is a limited, revocable, non-exclusive right for personal use of the Website. You are not authorized to (i) modify the Website (ii) download or copy account information for the benefit of another seller (iii) utilize data mining, robots, or similar data gathering and extraction tools. You must use the Website for lawful purposes only and must not use for fraudulent or other unlawful activity.


The order placed by you through the Website shall be deemed an offer from you to buy the product(s) specified as per the order from (“Order”). On receipt of the Order, the Website will automatically generate an e-mail confirming receipt. Your receipt of Order receipt confirmation e-mail is only an acknowledgement of receipt of your Order and does not constitute an acceptance of your Order by lists availability information for products on the Website. Please note that the stock situation changes dynamically, you will be informed by e-mail or by call if any product(s) you have ordered is/are out of stock for any reason and an estimated availability date will be provided. Subject to availability of the product(s) ordered, will confirm its acceptance by e-mail or by call confirming the dispatch of the product(s) to your address as specified on your Order (“Acceptance E-mail”). The Order shall be deemed as accepted by on your receipt of Acceptance E-mail, failing which, the order will be cancelled.

You shall have the right to cancel your Order any time prior to your receipt of Acceptance E-mail without any liability. Any cancellation after receipt of Acceptance E-mail shall be subject to reimbursement of certain charges to cover the cost of expenses (including shipment charges) incurred by

The prices and specifications of all products listed on are subject to change without prior notice owing to stock availability and promotional support from the brands

The delivery of the products shall be made either directly by or through third party courier/logistic services providers on all days except on Fridays and National holidays. For shipment charges, please refer here . Our liability for the product(s) sold stops and the risk passes on to you on delivery to you or to the third party courier/logistic services providers. Consequently any expense, damage or loss occurring during transportation shall be at our risk

Exchange and return policy:

We believe in customer satisfaction as our priority and ensure to maintain it throughout and hence we have made exchange policy for our customers here


Every product purchased at will cover 12 months standard warranty unless otherwise specified. You may go through our warranty claims and coverage details over here


All of the content on the Website, including, for example Lutfitrading mark, page headers, images, illustrations, graphics, logos, text are subject to trademark, service mark, copyright and other intellectual property rights or licenses held by, affiliates or of third parties who have licensed materials to The design on this page is a registered trademark of 

The content of this website is a copyright work under UAE and International copyright laws, and owns a copyright in the selection, coordination, arrangement, modification and derivative matter of the content.

The content of this website is meant only for personal and non-commercial use. Contents may be downloaded and printed only for personal use and not for any commercial purpose; posting of the content on any network computer or media without license from is prohibited; as is changing, altering or modifying the Content in any copyright or trademark notice. reserves right in downloading material and all derivative material thereof.

Product Visual:

While we endeavour to place appropriate pictures of the products, it must be understood that that the actual pictures, colour, dimensions and other may not actually reflect the original product's colour, dimensions and other of the original product. The pictures shown here therefore are taken as being placed for illustrative purpose only and also change from time to time without prior notice.

What Information we collect from you?

We respect our customer privacy and ensure that it is not being used for unfair means and practices. We collect necessary information upon the account registration such as your full name, email address, contact detail and your address. shall never store your credit/debit card details for any use.


We promise to deliver your product(s) on time for your satisfaction. Our team delivers product(s) to all over the UAE with specified delivery charges. You may go through our entire delivery and installation policy here

Applicable law & jurisdiction:

By accessing and using the Website; and purchasing online, you agree that your access and use of the Website, online purchasing is subject to these terms and conditions, as well as all applicable laws, as governed and interpreted pursuant to the laws of UAE.

Bulk order / Export:

For any bulk or export inquiry you can contact us here or send an email at

Order cancellation: makes sure that their customer are satisfied and hence we have made our return, refund and cancellation policy which you can go through here

Cancellations By Seller:

If the cancellation takes place by a full refund will be given to the customer as per the return and refund policy.

Fraudulent /Declined Transactions: will ensure your transactions are safe via third party security layer If you suspect the transaction was not taken place or might be declined or you are over charged for some reason, we would ask you to send us an email at

Stock Status “On Demand”:

Please note that items marked as “On Demand” will be ordered on your demand after payment. This will not guarantee the stock availability within our supplier and we will do our best to provide you the item as soon as possible.